Erik Lens .
Web Design Services Blog

Welcome to My Strategic Laboratory

This is where business strategy meets systematic thinking. You've entered more than a website. Here is my workshop, where I decode complexity, design systems, and distill strategic insights.

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Navigate My World of Strategic Thinking

Four pathways to clarity. Choose your entry point into systematic strategy and purposeful design


Web Design & Development

Strategic websites that convert visitors into clients. Modern design meets systematic thinking to create digital experiences that work.

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Strategic Insights

Raw thoughts, tested frameworks, and business philosophy. Where strategy meets systematic thinking. Explore the methodology behind effective decision-making.

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Battle-Tested Tools

SaaS recommendations that actually work. No fluff, no affiliate spam — just tools I use daily in my practice, with honest reviews and real-world use cases.

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Projects & Experiments

Real work, live experiments, and systematic approaches to business challenges. See frameworks in action and explore the process behind strategic solutions.

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Articles Fresh from the Laboratory

Recent explorations in strategy, systems, and systematic thinking

July 25, 2025

Toxic Positivity Is Killing Innovation in Tech

Research-backed exposé of how "good vibes only" culture destroys innovation. Academic studies prove enforced optimism—from leadership and fanboy communities—creates broken feedback loops, inflated metrics, and persistent operational waste. Includes detection methods, mitigation strategies, and framework for productive criticism.

July 25, 2025

The Illusion of Mastery: Why Real Professionals Think Beyond Tools

This article challenges the tech industry's obsession with tool expertise, arguing that true professionalism isn't about mastering Webflow or Notion—it's about understanding long-term implications, hidden costs, and risks. It exposes how tool fanaticism creates blind spots that hurt clients, from ignored compliance requirements to overlooked scaling costs. Using real examples, the piece reframes professionalism as accountability for outcomes rather than execution of features, encouraging creators and developers to evolve from tool technicians to outcome guardians.

July 25, 2025

Profit Without Predation: A New Ethic for Modern Entrepreneurs

A manifesto for entrepreneurs tired of predatory business practices. Why building ethically isn't just morally superior—it's strategically smarter. From SaaS pricing abuse to the illusion of productivity, this piece challenges the "growth at all costs" mentality and shows how respect, transparency, and long-term thinking create more sustainable success.

The Philosophy Behind the Practice

I believe in independence without isolation, systems without rigidity, and strategy without jargon. My approach cuts through noise to reveal what actually matters.

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