Erik Lens .
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Welcome to My Strategic Laboratory

This is where business strategy meets systematic thinking. You've entered more than a website. Here is my workshop, where I decode complexity, design systems, and distill strategic insights.

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Strategy First Truth Over Hype Process Driven Self-Taught Global Reach Holistic Builder
Strategy First Truth Over Hype Process Driven Self-Taught Global Reach Holistic Builder

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Web Design & Development

Modern design meets systematic thinking to create digital experiences that work.

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Strategic Insights

Raw thoughts, tested frameworks, and business philosophy.

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Battle-Tested Tools

SaaS recommendations that actually work. No fluff, no affiliate spam.

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Real work, live experiments, and systematic approaches to business challenges.

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Articles Fresh from the Laboratory

Recent explorations in strategy, systems, and systematic thinking

September 22, 2025

Toxic Positivity Is Killing Innovation in Tech

Research-backed exposé of how "good vibes only" culture destroys innovation. Academic studies prove enforced optimism—from leadership and fanboy communities—creates broken feedback loops, inflated metrics, and persistent operational waste. Includes detection methods, mitigation strategies, and framework for productive criticism.

September 22, 2025

The Illusion of Mastery: Why Real Professionals Think Beyond Tools

This article challenges the tech industry's obsession with tool expertise, arguing that true professionalism isn't about mastering Webflow or Notion—it's about understanding long-term implications, hidden costs, and risks. It exposes how tool fanaticism creates blind spots that hurt clients, from ignored compliance requirements to overlooked scaling costs. Using real examples, the piece reframes professionalism as accountability for outcomes rather than execution of features, encouraging creators and developers to evolve from tool technicians to outcome guardians.

September 22, 2025

Profit Without Predation: A New Ethic for Modern Entrepreneurs

A manifesto for entrepreneurs tired of predatory business practices. Why building ethically isn't just morally superior—it's strategically smarter. From SaaS pricing abuse to the illusion of productivity, this piece challenges the "growth at all costs" mentality and shows how respect, transparency, and long-term thinking create more sustainable success.

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I believe in independence without isolation, systems without rigidity, and strategy without jargon. My approach cuts through noise to reveal what actually matters.

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The Website Building Process Nobody Shows You

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Tired of Webflow? Check Out These Cool Website Builders Alternatives!

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Best Subscription Management Software for Small Business (And Big Ones)

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