Erik Lens .
Web Design Services Blog

Strategic Web Design That Actually Works

Results-driven websites built with 6+ years of expertise. No tool evangelism, no cookie-cutter solutions — just strategic design that converts visitors into clients.

Start with a 15-Minute Call See My Process
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Beyond Pretty Websites — Strategic Digital Experiences

Unlock the potential of easy-to-use visual editor, harness the power of built-in CMS and authentication.

Start with a 15-Minute Call
Results Over Tools

I don't sell you on specific platforms. Whether you need a simple landing page or a complex web application, I choose the right technology for your goals, timeline, and budget. No vendor lock-in, no unnecessary complexity.

Battle-Tested Expertise

6+ years specializing in web design, working with dozens of clients across industries. From startups to established businesses, I've seen what works and what doesn't. My experience translates to faster delivery and fewer revisions.

Streamlined Process

No lengthy discovery phases or scope creep. My lean, proven workflow gets you from concept to launch efficiently. Clear milestones, predictable timelines, transparent communication.

Testimonials

What people have to say

Real clients, real projects, real outcomes — see what strategic web design delivers.

“(...)Érik helped me make my vision a digital reality. Érick designed interactions that are both beautiful and well above my understanding. (...)”

Kate Collazo Designer & Animator

“(...)His deep expertise in Webflow was evident in the quality of his work, bringing a level of excellence to the project that far exceeded our expectations.”

Dylan Harrocks Director @Nexus Creative

“Excellent training provided by Érick! He was able to teach us a lot within an extremely tight deadline and with a lot of pedagogy. (...)”

Laure-Anaïs Giowachini Okta & Auth0 consultant

“(...)He really masters design and puts it at the service of your graphic charter.(...)”

Robin Abela CEO Paris Club Pub

"Erik's approach was systematic and thorough. He took the time to consult with us extensively, ensuring that he fully understood our requirements and preferences."

David SERVAIS Business Developer & Sales

"Working with Erik is made easier by his listening skills and his involvement in all the details of the project to achieve the client's objectives."

Olivier Petit Strategic Project Coordinator
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My Lean, Proven Workflow

From idea to launch in a systematic, stress-free process

Start with a 15-Minute Call

01 - Onboarding

A dedicated space for seamless project management, communication, and document access.

02 - Strategy

Refining project goals & design needs, ensuring alignment with business objectives for optimal outcomes.

03 - Design & Dev

Functional, responsive, and fast-loading websites that offer a seamless user experience.

04 - Launch

Publish your project live with optional training & documentation via Loom video.

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What You Get

Start with a 15-Minute Call
Core Deliverables
Most popular
Strategic Foundation
User experience optimized for your audience
Conversion-focused design and flow
Mobile-responsive across all devices
Performance optimized for speed and SEO
Technical Excellence
Clean, maintainable code
Security best practices implemented
SEO foundation properly configured
Analytics and tracking setup
Business Integration
Content management system (if needed)
Lead capture and conversion optimization
Third-party integrations as required
Training and documentation
The Strategic Difference
Why It Works
Goal-oriented design:
Every element serves your business objectives
Audience-focused UX:
Built for your specific users, not generic best practices
Conversion optimized:
Strategic placement of CTAs and trust signals
Future-ready:
Scalable foundation that grows with your business

Option 1:
You Have Designs

Already have designs from your designer or team? Perfect. I'll translate your vision into a high-performing website with strategic enhancements based on conversion best practices and user experience principles.

Option 2:
Design + Development

Need design and development? I'll create a strategic design that aligns with your brand and converts your audience. Clean, professional aesthetics combined with conversion psychology.

Build without limits

6+ Years, Dozens of Clients, Proven Results

Industry Breadth

Various Sectors

From tech startups to professional services, e-commerce to SaaS companies. I understand different business models and what drives results in each.

Scale Experience

Freelance + Agency

I've worked independently and within agency teams. This gives me the agility of a freelancer with the systematic approach of an agency professional.

Platform Expertise

Technology Agnostic

6+ years specializing in modern web technologies. I choose the right tool for your specific needs, not what's easiest for me.

Let's Build Something Strategic Together

Every great website starts with understanding your goals, audience, and constraints. Our 15-minute call gives us both clarity on fit and approach.

Start with a 15-Minute Call

FAQ

What platforms do you work with?

I'm technology-agnostic and choose the best platform for your specific needs, timeline, and budget. The focus is on results, not tools.

Do I need to have designs ready?

Not at all. I can work with your existing designs or create new ones from scratch. Both approaches are part of my standard workflow.

How long does a typical project take?

It depends on scope, but most projects range from 1-8 weeks. We'll discuss realistic timelines during our initial call.

What if I need changes after launch?

I provide training so you can make basic updates yourself. For larger changes or ongoing support, we can discuss maintenance arrangements. I offer 3 revision rounds after each phases of the project, up to 72h after delivery.

Do you work with agencies or just direct clients?

I work with both direct clients and as a strategic partner for agencies needing reliable web development expertise.

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